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Posted by on | 12 Comments

To celebrate the launch of the Xperia PLAY on Telstra and Optus, Sony Ericsson have let loose some of our favourite characters from various video games such as Assassin’s Creed, Madden NFL and of course Guitar Hero. The gaming characters are running wild on the streets of Sydney today and will make their way to freezing cold Melbourne tomorrow. So if you want to catch a look at Ezio, Slash or the American Footballer, be sure to head into Melbourne CBD tomorrow.

  • Anonymous

    That’s neat. Although the advertising isn’t that big or widespread. 
    Still, a lot better than doing nothing.

    I’m going to check with Optus today and see if they have the Play in yet..
    Surely couldn’t be too much longer..

    • Deltronzero

      Still no luck in any Optus store within the Adelaide CBD.  Did get a call from them this morning to say they are experiencing delays with stock, but no ETA at this point.  Luckily I managed to source one from a telechoice store in the burbs, which will be in the city store tomorrow.

    • Deltronzero

      Still no luck in any Optus store within the Adelaide CBD.  Did get a call from them this morning to say they are experiencing delays with stock, but no ETA at this point.  Luckily I managed to source one from a telechoice store in the burbs, which will be in the city store tomorrow.

      • Anonymous

        Thanks mate. Will probably contact them, but yeah – not expecting anything here for a while. I should really just give it up and buy it online.

  • Anonymous

    Well, I’ll be in the city anyway so might as well check it out.

  • http://www.facebook.com/profile.php?id=650236519 Susan Vriens

    I feel sorry for Slash wearing that outfit in Melbourne!

  • http://www.facebook.com/profile.php?id=1624724299 Brodie Daff

    They should get Steve from Minecraft out there.

  • No games

    Not being a gamer I was fairly perplexed when I saw the guy in the amercian football outfit on the escalators at martin place this morning – he was carry a sony ericson briefcase and trying to get people to say hello – he didn’t get a lot (or any) people responding.

  • No games

    Not being a gamer I was fairly perplexed when I saw the guy in the amercian football outfit on the escalators at martin place this morning – he was carry a sony ericson briefcase and trying to get people to say hello – he didn’t get a lot (or any) people responding.

  • Anonymous

    LOL, that’s so cool. Wish I was still working in the city to have a look but will definitely go check out the xp play at some stores.
    Will it actually be in stores from today?

  • Jay

    I saw the Assassin Guy @Sydney darling harbor around 12.30-1.00

  • http://www.facebook.com/profile.php?id=1223065797 Adrian Mennie

    Enzio is not asian…