Thursday , May 25 2017

Google to expand Nexus program to multiple OEMs


One of the things that Android and Google both cop flack over is the speed at which updates to the Android OS filter out to both new phones and as updates to older devices. One of the reasons specified previously by OEMs has been the fact that they don’t receive access to the source code for the latest update until Google releases their latest Nexus device which also signals the dump of the latest code to AOSP(Android Open Source Project). To remedy this it appear that Google will be partnering with many OEMs from the OHA(Open Handset Alliance) to offer ‘Nexus’ devices from each.

This appears to be a move by Google to nullify many boisterous complaints from within the industry who claim the purchase of Motorola will see an unfair advantage given to them in the form of early access to source code of the latest iteration of Android, a claim that has been denied by Google who claim a ‘Firewall’ will be built between the two companies to keep them independent.

Another motive for doing this could possibly be the recent addition by Google of a Devices section to the Play Store whereby consumers can purchase a GSM Galaxy Nexus for just $399USD directly from Google. Note that the name of the section is Devices, Plural indicating a future expansion of the section to include either more phones possibly in the Nexus series from multiple manufacturers or my personal hope Tablets, more precisely a Nexus tablet.

A large number of things would have to be worked out by Google with potential Nexus manufacturers such as which CPU would be used, Google has traditionally selected a CPU to be used on the Nexus phone which has then seen optimisations included to make sure that the Nexus runs extremely well on that platform, would we see a manufacturing model similar to the Windows Phone model which sees certain hardware specifications laid out by Google and then OEMs can have at it design wise? I think it would certainly be interesting to see, as this would certainly allow for faster and more consistent updates to be pushed to end users.

All this remains speculation or will do up until we get to Google IO at the end of June where it has been rumoured the Google Nexus Tablet will be announced and now perhaps we’ll see an expansion on the Nexus Phone lineup as well which will see Nexus handsets from the likes of not only Samsung and HTC who’ve already had a nibble at that particular cherry but also from Sony, Motorola, LG, Huawei and more. What do you guys think open Nexus program, good or bad? Which OEMs would you like to see a Nexus handset from?

 
Source: Wall Street Journal, and TheVerge.

Daniel Tyson   Editor at large

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress, CES and IFA.

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19 Comments on "Google to expand Nexus program to multiple OEMs"

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Milty C
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Milty C

I think this new plan will work well if the OEM’s are smart about it.

Each OEM each year should build 2 phones side by side – one nexus phone for people who buy outright and one skinned phone (ie touch wizz) for people who want a phone on a plan.

This would keep carriers,customers, and everyone happy and be very simply and easy for the OEM’s to manage

Jeff Smith
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Jeff Smith

AWESOME!!!!

Sagi_jm
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Sagi_jm

No no no! Nexus is amazing because there is only one phone. I am running yakju now because of amazing developers on xda forums. These tech geniuses live their nexus. If we have multiple devices… we split the pool of developers. That’s fine if you want a run of the mill Android…but don’t kill the nexus line. Sometimes a little less choice can be a good thing. I don’t want a bllody huawei or Sony nexus with shite build quality thanks

Michael
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Michael

The Nexus experience seems to have become watered down over the last year.  It seems like depending on which carrier you got your Galaxy Nexus from, you may or may not receive updates directly from Google?  I want to see this clamped down on : the Nexus experience should be equivalent to the Apple experience, where everyone in the world gets the updates as soon as Google releases them.  From there, emulating this experience across as many handsets as possible seems like a good idea.

Ronaldo Rivera
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Ronaldo Rivera
Good for Googs if it works out. Bad for other manufacturers selling their own flagship phones running Android. Probably the most popular complaint about Android phones is the fragmentation and inconsistency of the Android experience on different handsets. I’ve had HTC with their Sense UI, Samsung with their TW, and to a lesser extent LG with their own Android flavor. But personally the best Android experience I’ve had is using Stock and AOSP distro of Android. This Nexus OEM expansion strategy will really place Android (the platform) to the forefront of taking down Apple.  Assuming Google will place the air-tight… Read more »
Michael Foster
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I only buy nexus phones so would certainly make life more interesting for me. Additionally the extra competition in that space would lower prices i imagine.

Not sure why handset makers havent been using out of box android already though.

Davi
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Davi

I really hope thud is true. imagine there being 4 or 5 pure google phones out each year instead of 1. imagine how awesome a Sony nexus would be!

Sagi_jm
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Sagi_jm

Sony has crap build quality and put out a flagship device that is already dated at release. They have a horrific track record with android in the last 2 years. Its a HTC or a Samsung, or nothing

David Anderton
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 Also disagree with your view on Sony Hardware… Yes they have a bloated skin software but their hardware especially cameras and screens are top notch.

David
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David

 Yes Sony did have a bad track history with the original X10 range but since 2011 they have been putting out some great phones and are updating faster than most other companies. I have a HTC incredible S and bought my girlfriend a Sony Xperia pro and looks like she will betting ICS before me!

Nathan Reed
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Nathan Reed

Beet me to it on this. Like the direction Sony is heading in with the xperia range, would love to see them running vanilla android.

ohdenny
Guest

Agreed, I’d love to see a Sony Nexus. Sony’s stylish phones combined with a pure Android OS, without the bloat of Sony apps would be a winner.

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