Samsung’s newly appointed CEO, Kwon Oh-hyun, has used his first days in the position to make mention of software; a part of Samsung’s mobile experience it can’t quite master:
“A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions”
Will this mean that Samsung will take anew approach to software? No one is really sure for now. But if this leads to major improvements in Samsung’s mobile software for Android (and possibly Bada OS) then it will be a welcome change for many users — because TouchWiz isn’t that great, or great at all. Oh, and Samsung, please don’t call your software design “Nature UX”, it’s tacky.