We’ve received an official statement from Samsung today stating that:

Samsung Electronics Australia is delighted to confirm that we will be opening the first Samsung Experience Store at 450 George Street in Sydney in coming months. The store will be a premium space designed to allow Australian consumers an opportunity to experience the latest, cutting-edge Samsung products. We will be making an announcement with more details including the official opening date very soon.

At this stage that’s all we’ve got to offer with regards to direct source information, it certainly confirms the rumours bouncing around the internet for the past 6 weeks or so regarding the location and further demonstrates Samsung’s desire to compete nose to nose with Apple. The timing appears to be perfect for leading into the Christmas rush, well played Samsung!

[nggallery id=139]
Photo Credit : Beau Giles

Source(s): Samsung P.R