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It’s no secret that Apple’s iOS 6 Maps application — which replaces the Google Maps app that has featured on iOS since day dot — is a bit of a let down, to say the least. Major criticism pretty much sums it up. It fails to find directions between things, buildings, ships and road ways look melted and deformed, and businesses and other locations are frequently in the wrong spot. In short, Apple’s new Maps service sucks.

Motorola has decided, quite cleverly, to take advantage of this state of affairs with a bit of competitive marketing, pointing out that the new Droid RAZR M (like virtually all Android devices) comes with Google Maps, and it works a hell of a lot better than iOS 6 Maps does (and may ever).

Undoubtedly, Motorola’s message is more advertising for the RAZR M than anything else, but taking advantage of the #iLost hashtag, which is seeing some pretty amusing tweets already, is a clever move.

We at Ausdroid find ourselves wondering, as are many other blogs around the ‘net, whether Google will throw Apple a lifeline in the form of a Google Maps app in the App Store. It seems almost certain, but the question is how much will they let Apple bleed before they do it?

Companies: Apple, and Motorola