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Telstra has just announced a first for Australia, they are offering a new way for their customers to purchase Google Play content including apps, games, movies, magazines and books. From today Telstra customers can purchase all this content by charging them to their Telstra mobile bill up to a value of $20 per transaction with a monthly limit of $100 which can be changed by calling Telstra, this also includes Telstra Pre-Paid customers provided of course they have the credit available.

As part of the launch Google and Telstra have teamed up to offer a range of popular games and apps at half price. The promotion runs until the 25th of December :

To enable the purchase using your Telstra Mobile bill, Customers simply:

  1. Choose the app, book, magazine, movie or game they‟d like to purchase.
  2. Click ‘Accept and Buy’.
  3. Select ‘Bill my Telstra account’.
  4. Click ‘Accept and Buy’.

As an Optus customer I can see a link to this sale in the Play store app and they show the 50% discount as well so Telstra customers are not the only ones benefitting from this sale.

Companies: Telstra