Android has been growing globally at an extremely rapid rate with statistics from November indicating that Android currently enjoys a 75% market share. In Australia this year over 67% of Smart Phone sales were Android handsets and now research analysis firm Telsyte is advising that market penetration of Android devices in Australia has finally overtaken iOS with Android now on 44% of the 10 Million mobile phones currently in use here.
iOS still enjoys a 43% market share so the margin is slim but with the sales statistics showing that year over year iOS sales are actually declining in Australia and the market for Smart Phones still growing, this market penetration could possibly drop even further. The research from Telsyte did show that owners of Apple products have the highest repeat purchase intention and significantly drive re-contracting with carriers, so it’s no wonder Australian Telcos love the iPhone.
It’s an interesting statistic but competition drives innovation so without a strong competitor we have no new features and both Apple and Google love to try and get new features out there, it’ll be interesting to see what comes up next from both companies to try and get the dollars from your pocket the next time you upgrade.