Thursday , August 24 2017

HTC Mass Exodus Continues — Signals Their Demise?

htc-logo

Today we learnt that HTC’s Chief Product Officer, Kouji Kodera, has left HTC.  While in isolation, this may seem insignificant, but combine that with reports of many other employees parting ways with HTC in the past few months and we may be seeing people jumping from the ship before it sinks.  On the other hand, we may be seeing a cleansing of the soul that in my opinion has become dirty in the past couple of years.

What’s happening at HTC?

Mr. Kodera is responsible for HTC’s global product portfolio planning and management so it is a surprise that he has left now, just as they have released the phone which is meant to turn it all around for them.  Is he leaving for bigger and better things or have HTC pushed him out the door?  Others to have left are seemingly leaving what has been reported as a company in “utter freefall“, with some leaving parting shots at their former employees which makes me think that the departures are voluntary.  

Who’s gone?

The high profile departures include Jason Gordon – HTC’s vice president of global communications, Rebecca Rowland – global retail marketing manager,  John Starkweather – director of digital marketing, and Eric Lin – product strategy manager.  Eric had this to say to his former colleagues:

We’re also now seeing reports that HTC Asia CEO Lennard Hoornik has left the company, leaving regional CFO Chia-Lin Chang in charge until a more permanent replacement is found. Hoornik, who joined HTC from the ranks of Sony Ericsson, is said to have left HTC after a two-month period of absence. Did he jump, or was he pushed? HTC gave the following comments to tech blog Engadget:

HTC can confirm that Lennard Hoornik has left HTC to pursue other interests. We appreciate his contributions to our South Asia efforts over the past year and wish him all the best. HTC’s CFO, Chialin Chang will provide interim leadership in this strategic region while we work to find a permanent solution.

According to a source of Engadget’s, HTC’s Head of Global Digital Service Elizabeth Griffin will also be leaving HTC later this week to join Nintendo.

What’s that saying? When it rains it pours?

Why?

Here is where I speculate on why they have left.  I believe that the co-founder and CEO Peter Chou is ruling with an iron fist.  He is feeling the pressure from the tidal wave that is Samsung.  He is making snap decisions on their products without consultation with others.  How could HTC run out of stock of a flagship phone within a week or two of it being released (especially when it wasn’t selling that well)?  Why would they still release it when they didn’t have stock?  They felt the heavy breathing of the Samsung monster over their shoulder?  I feel that people were sick of not being heard and have left.

Is this a bad thing?  Assuming the HTC One is not going to be the massive success it was supposed to be to save the flailing company, and Chou steps down as CEO as he said he would. I believe it is a good thing.  

It could be seen as a chance to clean out all the dead wood of the company and start afresh with new people with new ideas.  This should begin at the top. I think it’s time for Peter Chou to step aside and bring someone else in to help right the ship.  His staff are deserting him and hopefully he looks at the greater good and falls on his sword (figuratively speaking of course). HTC make great hardware (in my opinion and that of my colleagues at Ausdroid) but some of their decisions have been strange to say the least.  

A good thorough spring clean could be very cathartic for them.

htc-one-32gb-stealth-black

Are we now seeing the death of the once great company that is HTC?  Or will it rise from the ashes like a phoenix to become a leader in Android/smart phones that it once was?  Mark Twain once said “the report of my death was an exaggeration”.  

Remember: HTC were once a great company, we shouldn’t give up on them just yet.

 
Source: Engadget, and The Verge.

Scott Plowman   Associate Editor

Scott is our modding guru - he has his finger on the pulse of all things ‘moddable’, pointing us towards all the cutting edge mods hacks that are available. When he’s not gymming it up, or scanning the heck out of Nexus devices, you'll find him on the Ausdroid Podcast.

Outside of Ausdroid, Scott's a health care professional and lecturer at a well known Victorian university.

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5 Comments on "HTC Mass Exodus Continues — Signals Their Demise?"

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Tkl
Valued Guest

Peter Chou, dumb decision for a 4MP camera on the One. It’s safer to put the 13MP on the One. Stupid decision for releasing so many type of phone. Peter should resign and let HTC returned to it glory days.

Bob
Valued Guest

99% speculation, 1% journalism?

PuGZoR
Valued Guest
PuGZoR

If you ask me, the departures may be to do with future plans more than anything else. Either the higher ups weren’t impressed with levels of innovation, or maybe the higher ups were making decisions that those who left strongly disagreed with? I think the HTC One is a great device and everyone who worked on it should be proud. My guess is that it’s the next evolution that there have been disagreements about.

N
Valued Guest

Peter Chou must go. The buck stops with the CEO.

llewellyn1
Valued Guest
llewellyn1

I wonder whether this is going to affect future updates etc for the phone

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