LG Australia, yesterday officially introduced the next generation of their Optimus L series of phones. The Optimus L Series II consists of 5 devices with 3 models available in Australia initially, the L3II, the L5II and the L7II – the L7II will eventually be available in dual SIM. The original Optimus L Series proved quite popular, selling more than 10 million phones in the first 10 months of release globally, And Australians were responsible for a big chunk of those sales. Jonathan Banks, Head of Mobiles for LG Australia, said that “Australia is the only market globally where LG released all 5 original models in the range and the results have been outstanding for the local business” .

The Optimus L3II will initially be released as a single SIM version, is available now for $99 through Telstra which includes $10 credit for talk and text to standard Australian numberss. The L3II offers a a 3.2″ QVGA IPS display and 1,540mAh battery, for more information you can check out the Optimus L3 II on the Telstra Website.

The Optimus L5II will have a larger 4.0-inch WVGA display and 1,700mAh battery and will be available exclusively on Boost Mobile next month for $179, the Boost Mobile network now utilises the Telstra network to offer great coverage.

The Optimus L7II will be available through Optus for $229 later this month, and boasts the highest specs of the three phones. The L7II is running Android 4.1 features a 4.3-inch WVGA IPS screen, a 1GHz Qualcomm Dual-Core CPU, 2,460mAh battery, 768MB RAM, dual cameras (8MP rear, VGA front), up to 4GB on-board memory and an SD card slot. A dual-SIM version of the Optimus L7II will also be available in July for $249, and will not be carrier-locked.

LG has gone to great lengths with the software on the new L Series Models which all offer a number of improvements over their predecessors; LG has included software feaures that appeared on their flagship device the Optimus G now on the L Series range. Software features such as :

  • QuickMemo: Lets users capture and share handwritten notes on the screen of the phone using just their finger.
  • Quick Button: Enables personalisation of the ‘hotkey’ to launch an application of choice such as the camera, browser, music player or even QuickMemo.
  • Rainbow LED Home Notification Light: Enables the light around the central home key to be illuminated and then indicate notifications such as missed calls or received messages.
  • QuickTranslator function: Translates not only words but entire sentences and phrases by simply using the camera to scan the text. QuickTranslator accepts 44 different languages and can translate them into any one of 64 languages.
  • While none of these models will set the world on fire, LG has worked hard to add a number of more affordable Jellybean options to the pre-paid phone market in Australia. The dual-SIM version of the Optimus L7II should also be of interest to those of us who need separate SIMs for home and work, but only want to carry one handset. Time will tell whether Australians embrace this new Optimus L Series lineup, but given the popularity of the previous incarnations, signs are looking good.

    What do you think? Do any of these Optimus L Series II phones interest you? Let us know in the comments!

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    • Duncan_J

      LG seems to be going down the Samsung line of almost spam levels of handsets. Is there really that much fragmented market demand?

      • Sean Royce

        Anything they can do to make money I guess. I think it’s ridiculous. I personally think releasing 3 handsets would be suffice. One high end, one mid end and one low end.