Samsung held their Premiere 2013 GALAXY & ATIV event at Earls Court in London this morning and showed off a range of Galaxy and Ativ devices. The event was Emceed by English television presenter Jason Bradbury who a introduced a variety of Samsung executives throughout the event.
To start off the event, DJ Lee, President and Head of Sales and Marketing, IT and Mobile communications Division, started by thanking, consumers, partners and journalists for embracing the Galaxy S4. He then showed the three new members of the Galaxy S4 range, the Galaxy S4 Active, Mini and Zoom, advising that with these additional models they can now say that the Galaxy S4 range is complete.
He introduced the Ativ range which contains the – 2 tablets, the Ativ Q – a Windows 8/Android dual OS device- and the Ativ Tab 3. He also introduced their laptop range the Ativ Book 9 Plus, Ativ Book 9 Lite and the Ativ One 5. Finally he announced the Galaxy NX, the worlds first interchangeable lens camera with 4G/LTE and running Android.
Jean-Daniel Ayme, Vice President European Telecommunications Operations took over to go through Galaxy S4 range. First he advised that the Galaxy S4 would be coming in five new colours – Blue Arcitc, Purple Mirage, Red Aurora, Brown Autumn and Pink Twilight.
The show off the Galaxy S4 Active, Mini and Zoom. Specs were re-iterated for all the models, but specific attention was paid to the Galaxy S4 Zoom. The Galaxy S4 Zoom comes with 10x Optical Zoom and Optical Image Stabiliser and is being pushed as a Camera-phone.
Lastly, Jean-Daniel introduced the Galaxy NX. The Galaxy NX is the followup to the Galaxy Camera, with the Galaxy NX, Samsung are taking the notion of connected camera to a whole new level, it’s the first interchangeable lens Android Camera with 4G LTE.
The Galaxy Camera comes with a 20.3MP APS-C CMOS Sensor, it’s compatible with the full range of Samsung NX Lenses, there are 13 lenses available including a Brand new 10mm Fish Eye lens all with Hybrid AF(Auto Focus). The Galaxy NX has a built in view-finder and flash but has a 4.8″ HD TFT LCD screen on the back, inside it contains a 1.6GHz Quad-Core CPU with ISP Image Signal Processor.
The Galaxy NX runs Android 4.2.2 with a full range of camera specific functions and settings, including 30 Smart Modes like Multi-Exposure; it also contains the Story Mode function.
Galaxy NX Full Specs :
- 4G (LTE Cat3 100/50Mbps) : 800/850/900/1800/2100/2600 (Dependent on Market)
- 3G (HSPA＋42Mbps) : 850/900/1900/2100
- Built-in Pop-up flash
- Samsung Link, Samsung ChatON
- S Voice, S Translator
- Group Play: Share Music(MP3), Share Picture(JPEG, GIF), Share Document(PDF, PPT), Play Games
- Trip Advisor, Photo Suggest
- 16GB Internal memory ＋ microSD slot (up to 64GB)
- 2.0GB RAM
＊User memory may differ by region, carrier, and supporting language, and may change after software upgrade.
Patrick Povel, Head of European Ativ Marketing took over to introduce the Ativ Q. The Ativ Q is Samsungs dual-OS tablet, it runs Windows 8 as well as Android 4.2. The Ativ Q can switch between both Android and Windows, with no reboot required, with the added bonus that you can pin Android apps to the Windows 8 start screen.
Ativ Q Specs :
- Display : 13.3” qHD 3200×1800, 275ppi LCD Screen
- OS : Windows 8/Android 4.2
- CPU : Intel Core i5
- Graphics : Intel HD Graphics 4400
- Memory : 4GB DDR3L
- Hard Drive : 128GB SSD
- Camera : 720p HD
- Battery : Up to 9 hours
- Dimensions : 327.0×217.8×13.9mm @ 1.29kg
- Colour : Ash Black
- I/O Ports : 1xUSB3.0, 1xUSB2.0, HDMI, RJ45 (dongle), HP/Mic combo, micro SD
Mr Povel also took time to show off the Ativ Tab 3, the Windows 8 equivalant of the Galaxy Tab 3, which runs a full version of Windows 8 as opposed to the RT version, it also contains an S-Pen and a full copy of Office 2013 all with a 12 hour battery life. There was a display of Samsungs Windows 8 laptops and the presentation was ended with people being invited to check out demo models of the devices.
The Galaxy NX looks amazing, with the mirrorless cameras being a lot lighter than the average SLR it will certainly turn a lot of heads as will the compatability with existing Samsung NX lenses. The Ativ Q is an interesting proposition, similar in concept to the AiO from Asus although in a smaller form factor. Pricing, availability and release details were not given for either product, but we’ll be in contact with Samsung Australia for all the local release details.
Samsung Australia has gotten back to us regarding their announcements from this morning, we already know that the Galaxy S4 Mini and Active are coming to Australia later this year and Samsung has confirmed that the Galaxy S4 Zoom, Galaxy NX Camera and their range of Ativ tablets will be coming to Australia as well. They released these statements on their products :
“Following the global announcement at the Samsung Premiere 2013 event, Samsung Electronics Australia is excited to confirm the GALAXY NX camera will be arriving in Australia later this year. We will share more information around local availability of this latest addition to the GALAXY Camera range soon.”
“Following the global announcement at the Samsung Premiere 2013 event, Samsung Electronics Australia is excited to confirm the ATIV Book Q, ATIV Book 9 Plus, ATIV Book 9 Lite and ATIV One 5 will be arriving in Australia later this year. We will share more information around local availability of this latest addition to the ATIV range soon.”
“Following the global announcement of the GALAXY S4 zoom, Samsung Electronics Australia can confirm that this new smartphone will be coming to Australia later this year. We will share more information around local pricing and availability of this latest addition to the GALAXY GS4 range soon.”
Can’t wait for the details to follow.
Which of these announcements are you excited for?