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HTC has announced today, their award-winning HTC One will be released in a new colour variant, come mid-July.

For now, “Glamour Red” HTC One handsets will be sold exclusively through Phones 4U in the UK from next month. Further details about international availability should appear over the next few weeks.

Philip Blair, President of EMEA, HTC commented “The new HTC One in Glamour Red showcases the power of our flagship model in a colour that demands attention, whilst maintaining the high standards set for sophisticated design and build quality.”

While it is said that red goes faster, the specs of this sexy new variant will be identical to its more subtly coloured siblings. However, there is no word yet about which storage options will be available or if the premium colour will come at a cost.

What are your thoughts? If you’ve been tempted to buy a HTC One, would a Glamour Red variant seal the deal?

Source: Engadget, and SlashGear.
Companies: HTC
Devices: HTC One