Apparently a launch event for the LG G2 in South Korea has gone a little of course with 20 spectators reported as being injured with BB pellets from spectators attempting to shoot down helium filled balloons.

The launch of hundreds of balloons containing vouchers for prizes including free phones, was supposed to be symbolic of the ‘G In the Cloud’ promotion that LG is running. But when spectators attempted to shoot down the balloons, other spectators were injured by the resultant misfires and falling BBs.

LG has cancelled the event commenting ‘We cancelled events offering free G2 smartphones that had been scheduled in major cities nationwide, including Busan, due to safety concerns’ and LG also advised that they would compensate people who were injured. Probably the best idea under the circumstances, it’s unfortunate that what seems like a good idea on paper, can go so wrong.

There should be a more staid PR campaign of the LG G2 in comparison when it launches on Optus here in Australia later this year. If you want to hear our thoughts on the LG G2, check out our hands-on with the LG G2.

Tags: ,
  • Aaron

    The Video doesn’t work…

  • Kristal

    what a waste of helium with the global shortage

    • Sean Royce

      Agreed, helium should be only used if necessary.

      • Gregorian

        Such as when you are drunk and high pitched voices are really really funny.

  • Gregorian

    If only the spectators were given bows and arrows to shoot down the balloons.