Sunday , January 22 2017

Google Play Gift Cards to hit Australian retail shelves on August 26th

Google Play giftcards
After going semi-live in Australia last month in an exclusive deal with Telstra that saw $50 Google Play Gift cards given away to new Telstra Mobile account holders, Google Play Gift Cards look set to launch in a more accessible fashion to the rest of us very soon.

The evidence for Google Play Gift Cards launching at retail in Australia has been mounting since early July when we saw the ‘Redeem Gift Card’ option become available in both the Google Play store, as well as in Google Wallet. A job listing for a Retail Partner Manager who would ‘grow the Google Play gift card business’ in Australia appeared to cement Google’s intentions, and now we have more evidence.

The Google Play Gift Cards support page for Australia is now advising :
Google Play Gift Cards
By comparison, the US offers Google Play Gift Cards in $10, $15, $25 and $50 denominations, the UK in £10, £25 and £50 denominations and France and Germany who offer them in 15€, 25€ and 50€ denominations.

A tip sent in to Ausdroid this morning, advises that Google Play Gift Cards will go on-sale, Monday the 26th of August, in a ‘national supermarket chain’. The tip advises that planograms have been sent to stores, advising on setups for the display of the Google Play Gift Cards. At this stage evidence points towards the Woolworths group as the national chain, and the cards could possibly be made available through Big W as well. We have approached Woolworths for official comment and are awaiting their response.

We approached Google Australia for comment and while they could not confirm dates at this stage, they advised :

Google Play gift cards will soon be available in Australia. We’ll have more information to share when they hit shelves.

Requests from readers for information on a retail launch of Google Play gift cards have been second only to requests for information on the launch of the Nexus 7 (2013) and Chromecast in Australia. We love to see and hear anything you have so make sure if you see any Google Play Gift Cards on the shelves you take a picture and tip us or send us one ;).


Daniel Tyson   Editor at large

Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it.

Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress and IFA.

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