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McDonald’s yesterday unveiled their new mobile ordering app my macca’s, available to download from Google Play Store and Apple’s App Store.

The App, which allows users who register free of charge of course, order their favourite food from the selected full menu (for both breakfast up to 10.30am through to lunch/dinner), go to their local store listed or preselected when signing up and scan a QR code to have their order validated at the restaurant. The user can then either pay through drive thru or inside at the restaurant counter.

The only catch is that the app can only be used at selected WA & NSW Stores right now. McDonald’s promises more stores and locations and other states will follow in 2014.

Speaking with InsideRetail, McDonald’s chief marketing officer Mark Lollback said:

My Macca’s would give customers the chance to browse the full restaurant menu at their leisure, easily customise their order if they wanted to add fresh tomato or lettuce or give pickles the flick, and pay via credit card.

Meals are then made to order when the customer has checked in at their participating store by scanning a code at devices installed in drive thrus or at an in-store mobile check-in point, We are constantly looking at ways to deliver new technology and innovation to our customers and are thrilled to offer the convenience of mobile ordering on devices people already use every day.Mark Lollback

Below is a list of participating McDonald’s restaurants that are enabled for the ordering app:

NSW
Sydney City (cnr of Pitt & Park Sts), Waitara, Woonona, Fairy Meadow II North (230 Princess Hwy), Wollongong Central, Wollongong (cnr Burelli, Stewart & Corrimal Sts), Figtree, Warrawong, Dapto, Warilla, Albion Park and Shellharbour Stocklands Mall

WA
Esperance, Kalgoorlie CBD, Kalgoorlie (cnr Brookman & Lane Sts), Albany, Northam, Collie, Treendale, Armadale, Kelmscott, Forrestfield, Midvale, Maddington, Bunbury, High Wycombe, Midland, Bunbury South, Forest Lakes, Carousel Shopping Centre, Cannington, Canning Vale, Belmont, Riverton, Ascot, East Victoria Park, Beechboro, Ascot Waters, Ellenbrook, Baldivis, Booragoon, Willeton, Thomson’s Lake, Crown Entertainment Complex, Mandurah, Kwinana, Maylands, South Perth, Morley Galleria Food Court, Morley (285 Walter Rd), Warnbro, Applecross, Northbridge, Hay Street East, William Street, Woodbridge, Ballajura, North Perth, Melville, Mirrabooka, O’Connor, Rockingham, Falcon, Spearwood, Tuart Hill, Jolimont, Bicton, Girrawheen, Innaloo, Landsdale, Warwick Entertainment Centre, Busselton, Wanneroo, Duncraig, Beldon, Joondalup, Whitford City, Currambine, Mindarie, Butler, Broome, Geraldton Homemaker Centre (208-210 North West Coastal Hwy), Geraldton (Cnr Chapman Rd & Durlacher St), South Hedland & Karratha City Shopping Centre.

The app can be downloaded from the Play Store here.

Would you consider using the app? Do you think McDonald’s have done the right thing and come out with an ordering app?

Source(s): InsideRetail
  • Festivus Oz

    This would be good of combined with some sort of priority line otherwise why would you bother

  • No_Underscore

    Interesting feature… will give it a try, maybe order a cone… could be a useful for a car load of mates, they all pass the phone around, sorting out the order on the way there. Instead of them all passing their orders via the driver
    Hope the drive through scanners will be accessible enough… can just image the driver in a big Land Cruiser stretching out the window to reach the scanner, fumbles his phone and then has to get out to scan.
    Have to say, that WA list looks pretty extensive

  • BurnZ

    76.3km to the closest Macca’s that’s using this to me. I’ll give it a try when more stores are participating in it as my local store is under 1km away.

  • bhislop

    This doesn’t seem particularly useful … but maybe it’s the start of something cool, who knows.

  • Carsten Bauer

    Finally I can order my customize MooMoo ChookChook double cheese burger without having to explain it 3 times :-)

    • Carsten Bauer

      Dammit, I can’t add Beef patties to my chicken burger :(

  • http://about.me/bkbooth Benjamin Booth

    Looks like they’re testing in the Gong/Illawarra then (all but 2 of listed the NSW stores), haha. Lucky me…