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It’s finally happening – Motorola announced this morning that it’s bringing the Moto X to Australia.

The device has appeared on the Australian Motorola site, although it’s listed as coming soon.

If you can’t remember the phone that caused such a stir in 2013, you get 16GB of internal storage behind the device’s 4.7-inch 720p AMOLED display, with a customised 1.7GHz Quad-core Snapdragon S4 Pro Krait CPU, 2GB RAM and a 2200 mAh battery. There’s a 10MP rear camera and 2MP front, and it’s running the latest version of Android (KitKat 4.4.2) out of the box.

The phone will offer 4G LTE connectivity on Telstra, Optus and Vodafone, although it only supports 800, 1800 and 2600 Mhz so won’t work on some of the more niche networks like Optus’s “4G Plus” network that operates on the 2300MHz frequency in various markets.

Motorola’s playing up the always-listening aspect of the device, with today’s press release making a big point of the voice control features of the phone. It’s a good choice on Motorola’s part, as the voice control has been widely regarded as a high point for the phone in overseas markets.

Disappointingly, the Moto Maker service isn’t part of the Australian launch. This was a customisation service in the US that allowed customers to order a personalised Moto X with their choice of colours – we have to settle for black or white. Hopefully Motorola will see fit to bring customisation options to Australia soon.

We haven’t heard details of retailers or carriers for the device yet, but it’ll be available for an outright purchase of around $549, and we heard a rumour last week that it’ll be sold through Telechoice.

We’re pretty sure that the Moto X will find a userbase here, but there’s no denying that Motorola’s quite late in bringing the Moto X to market here. The device’s specs were a little outdated at its US launch in mid-2013, but it brought some pretty awesome battery life to compensate, as did its little brother, the Moto G.

Given that the rumour mill is already heating up for the Moto X2, and the 2014 flagships from Samsung and HTC are about to be unleashed here, we have to wonder if the Australian release of the Moto X is a case of too little, too late?

Either way, we’re looking forward to finally putting the Moto X through its paces and will have a review of the Australian model in the coming weeks.

Full press release follows:

How do you feel about the Australian release of the Moto X? Will you be switching to Motorola’s new flagship? Tell us in the comments!

Companies: Motorola
Devices: Moto X