Google have been talking about cameras on smartphones for a while now and back in February 2013 Vic Gundotra had this to say about the Nexus range
We are committed to making Nexus phones insanely great cameras
I think most of us will agree that the The next step for Google looks to be an improved camera app and they may even release it into the Play Store. This all make a lot of sense to me and would continue with Google’s recent trends. If the sources are correct the new app will bring with it a refreshed user interface, a background blurring effect for portrait shots – similar to what we have seen on the New HTC One (M8) as well as improved panorama and Photo Sphere modes.
One of the more interesting rumours revolves around Google opening up support for third-party filters which will allow developers to create their own filter to add to the app. This will be interesting to see how this works as well as what other developers can bring. Personally, I am not a big user of filters and tend to just use the original images, but it’s always nice to have more choice.
We’ll have to wait and see what comes of this and also see if this app will be available for non-Nexus phones.