As you can see you get a nice, close pan of the back of the phone, which shows of the dimpled rear of the phone.
The ad uses the tagline ‘Real innovation begins when inspired by what matters to you’ which is probably inspired by the features they point out in the video, which they feel are important to customers. such as the Heart Rate Sensor -although the improved camera would perhaps have been more meaningful -, IP67 Water/Dust resistant certification and the 5.1″ Super AMOLED FullHD Screen.
I think what makes this Ad ‘good’ to me, is the fact they’re sticking to the product, showing what they’re proud of and not trying to stick it to any other companies.
What do you think of the commercial?