Kogan has stormed back onto the Australian telecommunications scene today with the reintroduction of their Kogan Mobile service, now working with Vodafone and using the carrier’s 3G network.
The new Kogan Mobile offers two plans named 3XL and 5XL, available in 30-, 90- and 365-day varieties. Both plans offer unlimited calls and texts within Australia and 3GB data per 30 days at $29.95 and 5GB at $36.95/month respectively, representing some significant value for prospective customers.
The low prices are a great move, showing a good understanding that hunger for and consumption of data is the major differentiator on today’s mobile plans. In some cases, you could be paying less than $1/day for your service on Kogan Mobile.
If you use all the included data in your plan within a given month, Kogan Mobile is also offering a 30-day 2GB data pack for $14.95. The pack can also be a cheap way to get data onto secondary devices like tablets as you can use it as its own plan.
For international calls and texts, you can pre-purchase a Premier Access Bolt-on pack that adds a pool of credit for international calls and texts (SMS/MMS), along with video calling (remember that?) and call forwarding and directory assistance.
Kogan Mobile Executive Director David Shafer fired a subtle shot at their previous partners, saying “We now have a network ally who is really supporting us, isn’t scared of competitive pricing, and has an interest in seeing Kogan Mobile succeed in the market.” Both Kogan and Vodafone are considered “challenger” brands in their respective markets.
Importantly, while the service is currently using Vodafone’s 3G network, Iñaki Berroeta, Vodafone’s CEO says “We are excited to extend our fantastic 3G service to Kogan Mobile customers, and our 4G service from early next year” – this leaves little doubt we’ll see a 4G upgrade to the service, hopefully relatively quickly.
Kogan Mobile also offers per-kb billing and gives you a tri-fit SIM so you can use the service in any of your devices, and if you’re a member of Qantas’ Frequent Flyer program you’ll earn 1 point per dollar too.
To get started with the new Kogan Mobile service, head over to Kogan’s SIM starter pack where you can order a SIM with free delivery for the princely sum of $0.05.
Will you be joining the new Kogan Mobile? Tell us in the comments!