Thursday , August 17 2017

Sony gear up their marketing engine ahead of release of their New Xperia X line up

Xperia X all

Sony has been a long time player in the Android space. As a consumer electronic company with a long history, they have many fans. However, despite their longevity and consumer base, they have just not been able to break into the market in a profitable way. At this year’s MWC Sony released the rumoured successor to their Xperia Z5 line, but it wasn’t the Z6 we were expecting, no it was a new line, the Xperia X series. The New Xperia X line-up contains the Xperia XA, Xperia X and the Xperia X Performance.

Today we have seen a little movement from Sony with several new official product videos hitting their YouTube channel as we as a press release from Sony UK announcing that from today pre-orders will be going live across various markets. Unfortunately, the X series still shows as ‘coming soon’ in Australia so it doesn’t look like we’re in for pre-orders down under just yet.

If you need a refresher on the Xperia X series take a look below

 Sony Xperia XASony Xperia XSony Xperia X Performance
Release dateFebruary 2016 February 2016 February 2016
Screen size5.0-inch5.0-inch5.0-inch
Screen technologyIPS LCDIPS LCDIPS LCD
Resolution1,280 x 7201,920 x 1,0801,920 x 1,080
PPI294441441
Rear camera13MP23MP23MP
Rear aperture f/2.0f/2.0
Front camera8MP13MP13MP
Front aperture f/2.0f/2.0
ChipsetMediaTek helio P10Snapdragon 650Snapdragon 820
Core config2.0 GHz x 81.8 GHZ x 2 + 1.4 GHZ x22.15 GHz x 2 + 1.6 GHz x 2
Ram2GB3GB3GB
Storage16GB
  • 32GB
  • 64GB
32GB
MicroSDYes, up to 200GBYes, up to 200GBYes, up to 200GB
Battery2,300 mAh2,620 mAh2,700 mAh
Battery removable
ConnectorMicroUSBMicroUSBMicroUSB
Headphone PortYesYesYes
Headphone Location
Speaker Configuration
WIFI standards
  • 802.11 a/b/g/n
  • Wi-Fi Direct
  • DLNA
  • Hotspot
802.11 a/b/g/n/ac802.11 a/b/g/n/ac
Bluetooth standards
  • 4.1
  • LE
  • A2DP
  • 4.2
  • LE
  • A2DP
  • 4.2
  • LE
  • A2DP
NFCYesYesYes
Location
  • A-GPS
  • GLONASS
  • A-GPS
  • GLONASS
  • A-GPS
  • GLONASS
  • BDS
Android OSAndroid 6.0.1Android 6.0.1Android 6.0.1
Vendor skinXperia UIXperia UIXperia UI
Dimensions143.6 x 66.8 x 7.9 mm143 x 69 x 7.7 mm143.7 x 70.4 x 8.7 mm
Weight137g152g164g
Colours
  • White
  • Graphite Black
  • Lime Gold
  • Rose Gold
  • White
  • Graphite Black
  • Lime Gold
  • Rose Gold
  • White
  • Graphite Black

I have to admit, I hold a special place in my heart for Sony, and I want to see them find success in the increasingly competitive mobile/ consumer electronics market. Could the X line finally allow Sony to turn around their Mobile division?

We’ll keep an eye out for the Australian release and let you know when we find anything out.

How is the Xperia X line-up looking to you? Let us know in the comments

 

Duncan Jaffrey   Journalist

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3 Comments on "Sony gear up their marketing engine ahead of release of their New Xperia X line up"

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Mark Brown
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Mark Brown

So tempted by these, disappointed no compact sized version.

I switched back to a Nexus 5 from my Xperia Z3c to see if I could handle the larger phone and now I’m more disappointed by the slowness of getting OS updates on OEM phones than I am about a larger phone.

I’m seriously considering a Nexus 5X or wait and see what new Nexus comes out after Google I/O, but USB-C is the only thing I’m hesitant about, I have too many cables and places I need to charge a phone that I’d have to get multiple extra cables.

Sean White
Valued Guest
Sean White

Nice. Only improvement over that Xperia X i’d make is USB-C, other than that that may be the phone I get if my current breaks in the future

wpDiscuz

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