Typically a movie hits the cinemas, then has an artificial delay, then hits the rental market then you can buy it. The plan is to try and get you to pay to see/ own the movie 3 times, once at the box office, once at the DVD box and once in store.
Well, if you want to skip one or two of those steps then perhaps you should pre-register with Google Play to be notified when Fantastic Beasts and Where to Find Them hits the Play Store. Our guess is this is more of a promotion for the movie than an attempt for Google to subvert box office attention.
Google has played an interesting role in the marketing of Warner Bros latest hit flick, with several tie-ins and promotions across several of their properties. This isn’t the first time we’ve seen Google do this. With the last Star Wars movie, for instance, Google sent half of their sites to a galaxy far far away.
Google is treading a fine line with what looks to be a marketing partnership, assumably at a cost to their ‘partner’. With Star Wars, we were all too excited to notice, with Harry Potter our attention has been piqued, if this happens to regularly there could be a backlash.
Would you be unhappy if Google continued to market movies and similar?