It wasn’t all that long ago that the new-look Android Market started to roll out to devices with the aim to make the Android Market look more appealing and slightly easier to use for the end-user. Now Google is looking to improve the experience for the people who keep the Market running, the Developers. El Google is looking to introduce in-app purchases, which for example could be having a free app in the Market, but to get extra content you have to buy it within the game using your Google Checkout account. Another way they aim to improve buying rate is to increase the number of Carriers who allow users to pay for apps using their phone bill, a feature no Carrier in Australia currently uses.
The last thing Google are set to introduce is an Android Market review system, where they’ll employ real people to try apps out on the Market to see if they’re good or not so they can be promoted more than crappy apps that are no asset to anyone, which there are plenty (just type in ‘live wallpaper’). We’re happy to see the Android Market improve in any and every way possible, well done Google.