HTC just can’t catch a break lately, despite having one of the standout handsets of 2013 in their arsenal, their revenue and profits continue to tumble quarter over quarter. After a vaguely promising second quarter of 2013 on the back of substantial sales of the HTC One, quarter three of this year is looking to be not as promising according to the latest forecasts from HTC.
HTC has advised that their revenue for Q3 will be between USD $1.7 billion and USD $2 billion, missing analysts predictions of USD $2.75 Billion. While, actual profit could fall into the red, which even a manufacturing giant such as HTC can not sustain for long.
Hope that an advertising campaign from star Robert Downey Jr, as well as continued strong sales of the HTC One, may help to put a halt to the current downward trend in the companies fiscal position. Sales of recently announced handsets – the HTC One Mini and Butterfly S – could also help stem the tide, only time will tell.
How long can HTC sustain this decrease in revenue and profits? How would you try to rescue the company? Let us know your thoughts in the comments below.