Google has partnered with well known Australian company Tapit, a global leader in NFC technology, who help customers by leveraging their NFC based platform in advertising campaigns all over Australia and the world, for a promotion that will help promote the Google Play Music service here in Australia.
The promotion, which has also been pointed out to us by Ausdroid reader Beau Giles, sees signs placed in a select number of buses in Sydney, as well as trains in Melbourne & Brisbane, will offer travellers the chance to tap – or scan a QR Code for those not fortunate enough to have NFC in their phones (iPhone users) – at which time they will be directed to the Google Play Music product page to learn more about the service.
You can see how this promotion looks on a Sydney Bus, thanks to Beau:
The dynamic power of the Tapit platform allows Tapit to remotely and securely control the destination of taps and scans with plans in place to direct commuters to a unique Google Music mobile site that will be ready soon.
The promotion will be running for at least four weeks and should hopefully see some good results for Google Music from commuters in the three capital cities, while at the same time giving users with NFC in their mobile devices an introduction to the great experience that can be had by utilising NFC.
Have you seen one of these NFC/QR code based adverts in your travels around Sydney, Melbourne or Brisbane?