Ladies and gentlemen, it has been awhile since we’ve last done this, but it’s time to run the Ausdroid Reader Survey for the third time. Last run in May last year (give or take), we’re approaching 18 months since we’ve last conducted a mass survey of our audience, and it really is time to update.
There’s a few reasons why we need this information, and a few things that we do with it:
- Primarily, it helps us decide what sort of content we should put on the site.
- It helps us target advertising so (a) it’s more closely aligned to your interests, and (b) better able to keep Ausdroid running.
- We can get a feel for what other areas you think Ausdroid could branch into — we don’t claim to be the repository of all knowledge, and your input is valuable.
- Lastly, we just like to know a little bit about who’s reading the site.
It should take you five or ten minutes at most to complete. Thanks so much for helping us out.
To give you an added incentive — as if helping us out wasn’t enough — we’re going to offer a few prizes to people who complete the survey within the survey period. Up for grabs is a Google Chromecast device, as well as one of five $20 Google Play gift cards. Depending on how many survey responses we get, we might throw in a few extra prizes as well. Who knows.
To be eligible to win a prize, you have to complete the survey by 5pm AEDT on Thursday 12 December and provide your name and email address on the last page of the survey. Full terms and conditions are below.
Terms and Conditions
Now, to allay some concerns. We’re hoping to get many hundreds of responses so we can get a really clear picture of who’s visiting and using Ausdroid. We are offering some prizes as an incentive to complete the survey. We will ask, that in order to be eligible to win a prize, you give us your email address, and agree to subscribe to the Ausdroid newsletter.
However, there are some things we will not be doing. We will not be selling your personal details or demographic details to anyone. We may share de-identified, aggregate data with Ausdroid’s service providers (e.g. advertising account managers) in order to inform their decisions, but no personally identifiable information will be disclosed.
Further, our newsletter will be carefully curated to ensure its relevance to our audience, and we will always honour your request to opt out (though, we will be offering some special things just via our newsletter that you’ll miss out on by unsubscribing).