Thursday , February 22 2018

Blackberry Messenger (BBM) to come pre-installed on LG Smartphones


Blackberry is refusing to fade quietly into the night, and has announced a partnership with (successful) smartphone maker LG to have the BBM (Blackberry Messenger) app pre-installed on certain LG smartphones.

This will start with the LG G Pro Lite (not currently on the market in Australia), but may expand to further handsets in future. It seems probable that this will be limited to handsets sold in markets where there is already a high percentage of BBM users, such as the Middle East, Africa and Indonesia. Other markets, where Blackberry and BBM are virtually dead, would seem to be poor choices.

After a somewhat botched launch a couple of months ago, BBM has defied the fate of most other things Blackberry makes, and has proven quite popular, raking in millions of downloads shortly after launch. BBM faces many competitors in the fairly crowded messaging market, including well-established cross-platform players like WhatsApp and Viber, to name but two, but there can be little doubt that BBM is still popular with some.

There is some speculation that the technology behind Blackberry might be enough to keep the company alive, even if it faces absolutely no prospect of winning back smartphone market share. Their enterprise infrastructure and global communication background and developments are certainly worth something, but with the upcoming quarterly earnings call on Friday, a bloodbath is widely expected — one wonders just how long Blackberry is going to flounder around before it eventually falls in a heap.

BBM - Free Calls & Messages
BBM - Free Calls & Messages

Chris Rowland   Editor and Publisher

Chris has been at the forefront of smartphone reporting in Australia since smartphones were a thing, and has used mobile phones since they came with giant lead-acid batteries that were "transportable" and were carried in a shoulder bag. He saw the transition from AMPS to GSM, loved the Motorola StarTac, and got into Palm technologies in a big way. The arrival some years later of the original iPhone, and then the early Androids, awoke a new interest in mobile technology, and Chris has been writing about it since.

Today, Chris publishes one of Australia's most popular technology websites, Ausdroid. His interests include mobile (of course), as well as connected technology and how it can make all our lives easier.

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3 Comments on "Blackberry Messenger (BBM) to come pre-installed on LG Smartphones"

newest oldest most voted
Valued Guest

How many people even use BBM here? I doubt they will be putting this in the Australian market.

Valued Guest

I hope LG don’t preinstall BBM on their devices as a System app, like how Twitter and Facebook are done. Unwanted and undeletable bloatware is a PITA.

Valued Guest

I just hope they won’t include this in Nexus phones … there are too many IM apps around, BBM, too late

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