After rolling out to the Developer channel last year, and Chrome Beta channel in February, Google Now is rolling out to the stable channel for Chrome desktop now.

The Google Now cards that will show up as notifcations in Chrome include weather, sports scores, commute traffic, and event reminders cards. The location based cards will be based on the location of your mobile devices. You can of course shut Google Now locations off on your Android or iOS device if you feel that’s a bit ‘creepy’ but you will lose the special sauce of contextual notifications that makes Google Now special.

If Google Now cards aren’t something you want, you can likewise turn them off altogether :

  1. Click the icon in the lower right corner of your computer screen (on Windows) or the upper right of your computer screen (on Mac) to open the Notifications Center.
  2. In the Notifications Center, click the gear icon on the bottom right corner (on Windows) or the upper right corner (on Mac).
  3. Uncheck the box next to “Google Now”.

Now, to see if we can get Chrome installed on computers at work and I can receive T20 Cricket notifications at work. Ahh, living the dream.

Source: Google Support.