Google have been on something of a spending spree over the last couple of years, purchasing a number of startups and established companies that can strengthen their stand in the mobile market. The acquisitions include:
- Nest Labs purchased for US$3.2 Billion
- Waze acquired for $US1.3 Billion
- WiMM Labs acquired leading into Android Wear announcement
- Timely, possibly the most gorgeous app of its time
- Motorola (subsequently sold to Lenovo)
- Reports of Twitch being in Google’s sights
These are just some of the higher profile acquisitions that Google have made, each with some relatively transparent drivers behind them. Now, Google has purchased Divide; the mobile security company which will make your Android device (particularly if you’re in a bring your own device setup) more friendly to Enterprise environments.
The premise is simple, you have a work and personal life; separate them on your phone too and Divide does just this. By installing the app on your devices you’re creating a partition which keeps your work (potentially confidential or commercial-in-confidence) data separated from your personal, but also allowing the administrators of the enterprise network the ability to remote wipe that data from your device similarly to the old Blackberry Enterprise setup in the event that your phone is lost, stolen or for any reason you happen to leave the company.
This is a strong indication that Google are looking to strengthen their reputation in the Corporate and Enterprise space to take more of a stranglehold on the market. The Open Source setup of Android can be a deterrent for some companies, but there’s no need to fear Open Source; just to understand it.
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