After being a powerhouse in the Chinese and eastern markets, Chinese electronics manufacturer Oppo has today embarked on their first foray into the Western market, announcing their launch in Australia.
Oppo has launched in the Australian market first, due to our cultural love of technology and feels its a match for their focus on innovation and high quality devices. At the launch this morning, Head of Marketing, Michael Tran, spoke a bit about Oppo’s history of innovation beginning with the companies inception in 2004 manufacturing MP3 players and other electronics before moving into smartphones in 2008. Since entering the smartphone market, they’ve achieved a couple of firsts including the thinnest smartphone in 2012 and the frist 1080P display on a smartphone with the Find 5 in 2012. They’ve again achieved a first in the display specs race, offering the worlds first QHD (2560×1440) display on a mobile phone with the Find 7, which they have announced as one of four handsets that will launch in Australia.
Oppo Australia will begin offering handsets directly for sale in Australia through their website – oppomobile.com.au – which is expected to go live later today, with four handsets being made available immediately:
- Neo 5 – $219
- N1 Mini – $539
- Find 7a – $629
- Find 7 – $719
Specs for the handsets aren’t showing as yet, with the website still advising that it’s coming soon, but it should be live shortly. Specs for the handsets are as follows :
Oppo Neo 5
- 4.5″ (480×854) display
- 1.2GHz Qualcomm Snapdragon 400 processor
- 1GB RAM
- 4GB on-board storage with microSD card slot(up to 32 GB)
- 5 MP Rear camera with LED Flash and 2MP Front-facing camera
- Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, FM Radio
- 3G/HSPA and LTE
- Android 4.3 with ColorOS 1.4
- 132×65.8×9.2 mm @ 132.5grams
- 1900mAh Li-Ion Battery
Oppo N1 Mini
- 5″ (1280×720) display
- 1.6GHz Qualcomm Snapdragon 400 processor
- 2GB RAM
- 16GB on-board storage
- 13MP Rotating camera with 195° movement and LED Flash
- Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
- HSDPA: 850/900/1900/2100
- LTE: 1700/1800/2100/2600
- Android 4.3 with ColorOS 1.4
- 148.4×72.2×9.2mm @ 150grams
- 2140mAh Li-Ion Battery
|Find 7a||Find 7|
|5.5″ FHD (1080×1920) display||5.5″ QHD (2560×1440) display|
|2.3 GHz Quad-core Qualcomm MSM8974AB Snapdragon 801 CPU||2.5 GHz Quad-core Qualcomm MSM8974AC Snapdragon 801 CPU|
|2GB RAM||3GB RAM|
|16GB on-board storage with microSD card (up to 128GB)||32GB on-board storage with microSD card (up to 128GB)|
|13 MP Rear camera with Dual-LED Flash and 5MP Front-facing camera|
|Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS with A-GPS and GLONASS, NFC|
HSDPA: 850 / 900 / 1900 / 2100
LTE: 800 / 1800 / 2100 / 2600
|Android 4.3 with ColorOS|
|2800mAh Battery||3000mAh Battery|
|152.6x75x9.2mm @ 170grams||152.6x75x9.2 mm @ 171grams|
Previous online Oppo dealer for Australia – Oppostyle – is now displaying a message advising that your region is no longer supported. Meaning it’s now over to the official Oppomobile.com.au site from now on – of course, Yatango still has Oppo handsets for sale on their site as well.
As well as the oppomobile.com.au website it’s likely that Oppo is looking into mobile carrier partnerships to offer their phones on contract, however they wouldn’t be drawn on specifics, advising that the website was the best place to acquire an Oppo handset.
The emphasis for the day was on the Find 7 and N1 Mini handsets. The Find 7 had displays set up showing off the Audio and VOOC fast charge capabilities of the Find 7. VOCC fast charge allows for the Find 7 to be recharged from dead flat to 75% charged in just 30 minutes, there’s a range of VOCC compatible accessories coming soon. The photography prowess of both the N1 Mini and the Find 7 were on display, with attendees at the event encouraged to take selfies with both handsets.
Along with the local website, the handsets will receive local service through the Oppo Care Line which will connect you to Oppo staff for support on the handsets. A local warranty repair centre is also planned, with details to come shortly.
Oppo has big plans for their home markets, as well as Australia, advising they have a full pipeline of devices coming in the next 12 months and beyond. This also includes adding accessories including powerbanks to their online store in the coming months.
Exciting times for Oppo, we look forward to looking at their handsets which will being with a review of the Oppo Find 7 shortly.
Are you interested in an Oppo handset?