Google is apparently looking at a new way to try out apps in Google Play, with a new report from paywalled site The Information stating that Google is looking at allowing customers to try out features without having to commit to downloading a full app.

With Android One now enticing the ‘next 5 billion’, Google is looking at new ways for customers who don’t have access to as much disposable income as other customers, to try out new apps. This could also save data for people who want to try a game but don’t want to waste valuable mobile data caps.

The Information says :

Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data-usage on their mobile phone plans as well as lead to more downloads, according to a person involved in the discussions about the technology. The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection.

How these trials will actually work is really unknown at this stage, but 9to5Google posit that perhaps an approach to trial apps, such as that delivered by, which delivers HTML5 apps to customers, could be used to deliver a trial of apps.

According to The Information, Google has been playing with this new way of trialing apps for more than a year. This long-term trialing could certainly go any time that Google is ready, but no plans for an immediate launch have been announced.

Source: TheInformation.
Via: 9to5Google.
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    Darren Ferguson

    Wonder if this will be worldwide or just targeted at the growing markets.