Pre-ordering content is a mainstay for fans, pre-ordering a new book, comic or even an album or movie at a bricks and mortar store is pretty well accepted. It allows stores to get stock in and also gives the customer a sense of achievement that they’ll get stock on launch day. Of course with digital content, the stock level is a moot point, but you still know that the item will pop-up in your library on the day it’s released.
Google has allowed pre-ordering of books for a while now and music since August this year, but they’ve just introduced pre-orders for Movies – at least in the US, with the option to pre-order due to roll out to other countries ‘soon!’. It’s a fairly straight-forward process, when the option appears you’ll be able to search for an upcoming movie and then select the pre-order button, or as Google describe:
- Choose the title that you want and click the pre-order button.
- If you are new to Google Play you will need to enter credit card details, but your card will not be charged until the movie is delivered.
- You will receive an email receipt and the pre-order will be added to ‘My Movies’. Clicking on your pre-ordered movie will take you to the latest info about it, including release date.
- On the day the movie becomes available, you will receive an email confirming your purchase and the delivery of the movie to your library.
- Then it’s yours to own and enjoy!
It’s a debatable point as to whether pre-ordering is good value, but for fans, the fact you get the content on release is a great thing. Hopefully this rolls out to Australia soon.
Do you pre-order books or music on Google Play?