Google has been pushing their ‘Play Your Heart Out’ campaign for a few months now, it’s been pretty popular based on some very well produced adverts. Google has begun an NFC based Play Your Heart Out campaign, in partnership with industry leading NFC advertising firm Tapit, whom Google have used previously for NFC based advertising campaigns, both here and abroad.
The Play Your Heart Out campaign is currently underway in five capital cities across Australia, with the adverts appearing on buses in Sydney, Melbourne, Brisbane, Adelaide and Perth, and on trains in Melbourne and Brisbane. It’s a clever campaign, with people prompted to tap the adverts and they instantly connect to a Google Play Music playlist which contains music selections based on the time of day, with the playlist changing at midnight and midday, based on the local time in each state.
You can sample the playlist if you don’t have Google Play Music All Access, or you can purchase some or all of the suggested tracks and your morning or afternoon commute is taken care of. Of course the music is streaming, so make sure you have some data spare on your cap before you start. The campaign will run from now until the 28th of December, so if you’re catching some public transport in any of the cities, tap the sign and see what music is on offer.