Netflix has announced today that they’ll be entering the Australian market next year, ending months of speculation (and dare I say it, hope) that the service would make its way down under. The service will become available to Australian and New Zealand residents from March 2015, offering high-definition content and even 4K content where available.
The details are very brief. We’ve got no indication on pricing, what content will be available here, or anything else. However, with a local PR firm appointed, you can only expect that news will come in time, over the next few months, while we wait for the service to launch.
Until then, I guess people will keep accessing the US version of Netflix! One wonders if the entry of Netflix into the Australian market will be enough to unseat the incumbents in this area … I can’t help but think that Foxtel has to be a little bit worried here, and although they’ve reduced prices lately, it’s still a significant expense compared to Netflix (although it does offer a bit more content).