In the fitness industry Under Armour are well known for producing top quality clothing. Expanding their reach recently they have launched a connected fitness network, UA Record, to rival the Nike fitness apps, and possibly Google Fit as well. UA Record brings together the data from different fitness wear devices from many different manufacturers. Today HTC and Under Armour have announced a partnership for HTC to manufacture devices specifically for UA Record.
HTC CEO Peter Chou stated:
Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be. By joining forces with Under Armour, one of today’s most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.
Under Armour, Connected Fitness SVP, Robin Thurston, said:
HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record™. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.
With this collaboration hopefully we will see connected fitness wear devices step into a new realm with some innovation. There is no release date known at this stage.