Google has been running Google Now with an iron fist for some time, but this morning they’ve announced that they’ve begun integrating cards from over 30 third party apps into Google Now. This new integration will allow these developers to push cards to Google Now to show off information relevant to you.
There’s a wide range of third party apps included here, including Pandora, Lyft and AirBNB. There’s fourty developers included in this initial rollout which will deliver cards with different information. According to Google this information will integrate just like Google Now always has, and help in your day-to-day life, for example :
If you’re interested, you can see the complete range of new apps included in the rollout here, but you’ll have to wait for the updated Google app to be able to take advantage of it. The Google app should begin rolling out to Android users today, so keep an eye out.