Since launching as Android Market back in 2008, Google has sold, or distributed a lot of content through their digital content store, which is now known as Google Play. In the last year alone they’ve shelled out over $7 billion to developers, but with the increasing amount of apps available, developers are having a hard time getting their apps known, and Google wants to change that.
Google has announced that they will begin serving up sponsored ads in search results within Google Play, initially to a limited set of users, but expanding further in time. The clearly marked ads will show up at the top of the search results, and will give developers a way to place their app at the forefront of users search.
Google Play is now available to over 1 billion Android users in 190 countries, that’s a lot of search results every day through Google Play. Google is looking for other units to monetise with revenue per click a hot topic at every quarterly earnings report, and adding a new place to place ads in front of eyeballs is a smart fiscal move by Google.
As with most ads you get in Google results, you may not even notice them. But if they are getting too much, it may be time to start getting vocal, only time will tell.