The magic egg laying bunny will soon be gracing homes around the world, and Big W has launched a new competition to tie-in with it. It’s a pretty cool idea, using smartphones and beacon technology to guide you around the store collecting virtual eggs for a chance to win prizes.

The app itself is fairly straight-forward, open it up when you hit a Big W store and you’re given clues to find the virtual eggs, a hot/cold meter keeps you fairly on-track meaning it’s even possible for younger players to give it a go. Every time you find an egg you enter the draw to win a prize – find all five eggs in a store and you could win a new Hyundai ix35 SE. The prize pool outside of the car is fairly large, with a total value of AU$36,125. Prizes on offer include, but aren’t limited to:

  • Giant 10kg block of Cadbury Chocolate
  • Wildly entertaining Fox family favourite movies
  • Exciting Coleman camping gear for the whole family
  • Super fun Pixar or Disney Bed Frames and movies to enjoy
  • Wii U Console to play or the new Yoshi Amiibo figure

The Hot/Cold function is a fairly interesting one, which utilises Bluetooth Beacons located around the store to determine a persons proximity to the ‘egg’. Initially an Apple technology, iBeacons are now more commonly referred to as Beacons as they’re used more and more outside the Apple infrastructure. A recent example is the Sydney Opera House educational tours they announced in partnership with Samsung, which uses beacon technology to lead students on a tour of the Opera House bringing up relevant information when students approach a specific location.

It’s a fun game for the kids to have a go with while you shop, and you could win a prize. As always, check out the terms and conditions before you play. If you’re ready to play though, head on over to Google Play and grab the app.

The app was not found in the store. 🙁
Source: Google Play.
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    Couldn’t download app saying not compatiable yet I have an android phone …

    Jamie S

    I completed the hunt today with my kids, they loved it, I enjoyed finding the Moto X and they both got an egg at the end. Good way to get people in store.


    I have a lg3 and it is telling to sigh in to google which i am signed in and still cannot doen load it

    Jake Bowman

    I cant download the app


    Can’t recommend as application is not compatible with S5 mobile. We’ll done big w.


    I cant even download the app


    me either…. mine has a small message on screen – something like ‘app not compatible with this device’ … so in frustration for wasting my time I am not buying any easter items from BigW this year..there is nothing wrong with my phone it’s an app compatibility problem.


    “Entry is only open to Australian residents aged 13 years and over” – Doh!

    I’m thinking the complexity of this will mean relatively few entrants. I’m also thinking that it would be a great way to ‘acquire’ a beacon tag (and also to stop others entering….;-)

    BTW “magic egg laying bunny” – in what universe are the shagging bunnies laying chocolate eggs? Someone needs to do his research on Ēostre and Freyia methinks…


    10kg of chocolate? Only a weeks worth, was hoping for more.