Being able to track your pizza on your Chromecast or Android Wear is cool, but it’s an estimated delivery time at best. Dominos is looking at giving you a more accurate track of your pizza order, by tracking your pizza all the way to your door.
Partnering with Navman for the GPS technology behind tracking drivers, the improved tracking is has dual-benefits, allowing you to track your pizza, but it’s also a way to improve driver safety, with Domino’s Group CEO and Managing Director Don Meij saying that in the 50 locations they’ve been trialling the technology, they saw a reduction in driver incidents by up to 50%.
The tracking has been in trial at 50 Domino’s stores across Australia, which Domino’s say should lead to ‘the delivery of faster, fresher and hotter pizzas, convenience and a unique customer engagement with their pizza delivery driver’. Part of the unique experience is the ability to see more about your driver than just their current location, with other information like the music they like and their favourite sport team showing on-screen.
Dominos say that the national rollout of GPS Driver Tracker will begin in all stores across Australia and New Zealand on the 13th of July.