Tuesday , June 19 2018

Vodafone continues its financial recovery with a return to growth


Vodafone had some pretty notable issues with its network five years ago, and they’ve done an awful lot of work to claw back their standing, customers and revenue since then. Many of us would probably agree that they’ve done a rather good job of this, delivering a network that many consider to be better than those of Telstra and Optus (of course, this is all subjective). However, the news is good for Vodafone in another respect today, with Vodafone Group (Vodafone Australia’s half owner) confirming that the company has “continued its good recovery, returning to local currency service revenue growth in Q4 as a result of improving trends in both customer numbers and ARPU [average revenue per user], supported by significant network enhancements”.

It’s not a huge change, but in very simple terms, in the first quarter of 2015, Vodafone’s revenue growth was at 1%, compared to a decline of 1.3% in the last quarter of 2014. Vodafone reports its Australian arm as having added 14,000 new customers (factoring in those leaving, that’s 14,000 extra users on its network), and its revenue (per user) was up 0.9%. Much of this growth has been attributed to the success and popularity of Vodafone’s Red plans.

Vodafone’s growth might be dwarfed by that of Optus and Telstra, which report an (average) increase of 42,000 new customers in the first three months of this year, while Telstra has added something in the realm of about 366,000 new customers in the latter half of 2014.

Vodafone has also announced that it will be expanding into 30 new retail stores in the first half of 2015. Vodafone have attributed much of their growth to their strong mobile network, innovative products and excellent customer service. We can’t disagree there.

Via: ZDNet.

Chris Rowland   Editor and Publisher

Chris has been at the forefront of smartphone reporting in Australia since smartphones were a thing, and has used mobile phones since they came with giant lead-acid batteries that were "transportable" and were carried in a shoulder bag. He saw the transition from AMPS to GSM, loved the Motorola StarTac, and got into Palm technologies in a big way. The arrival some years later of the original iPhone, and then the early Androids, awoke a new interest in mobile technology, and Chris has been writing about it since.

Today, Chris publishes one of Australia's most popular technology websites, Ausdroid. His interests include mobile (of course), as well as connected technology and how it can make all our lives easier.

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Phill EdwardsAhmed KafageeDazalad Recent comment authors
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Phill Edwards
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Phill Edwards

I’ve been on Vodafone for the last 12 months and they’ve been really, really good.

Ahmed Kafagee
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Ahmed Kafagee

I tried vodafoe for one Month on sim plan only, the 4G coverage is still bad and slow, Then i moved to Vaya which gives me $650 of credit, Unlimited SMS and 1.5GB of data on Optus 4G Network all that for only $18/Month, which is much cheaper and the coverage is great, also i did speedtest for the Vaya 4G it shows 50-80Mbps
The only way i go back to vodafone if i can get the plan for $18

Valued Guest

Is there any indication when/if Vodafone will wholesale their 4G network?

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