‘I read it just for the articles’ has always been the claim and that’s just what Playboy is banking on with their new app ‘Playboy Now’. The app which has arrived for Android and iOS, is a safe for work browsing experience which shows the news side of the famous ‘lifestyle and entertainment magazine’.
The app contains content from Playboy.com, but without the usual skin associated with the magazine, but that’s not to say there’s no skin at all, it’s just ‘safe for work’ no nudity skin. The content consists of lists, videos and weird news and is updated twice hourly to make sure that there’s plenty to engage readers, and according to Phillip Morelock, Playboy senior vice president and chief product officer there’s plenty of readers, mostly on mobile.
We have a very engaged audience on mobile and about three-fourths comes after 4 p.m. So we are building this optimized experience for these guys who are coming back every day and there are millions of them. We want to give them the best experience possible when they are out and about. I think that’s also really relevant for our advertisers.
The official feature list for the app includes :
The app is free to download from Google Play for devices running Android 4.0.3 and above – just don’t blame us if your SO sees it.