Bradley Horowitz – Google+ isn’t going anywhere, will double down on communities aspect


At a briefing at Google I/O, VP, Photos and Streams at Google, Bradley Horowitz has spoken about the future of Google+, in light of the announcement of the standalone Photos app. Bradley has acknowledged the great work that the Photos team has done, but has guaranteed that Google+ isn’t going anywhere.

But the future of Google+ will change, with a new focus on Communities and the Collections features that was announced a couple of weeks back. These functions is where Google has found that their social service truly shines. He said the high point for Google+ which is connecting people with shared passions – something that ties in with the communities aspect of Google+.

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The only downside of the pep talk was that Horowitz promised that Google would ‘Double Down’ on that use case – a catchphrase which has traditionally been the death knell for apps and services in the tech world.

Last modified on 29 May 2015 8:45 am

Daniel Tyson :Dan is a die-hard Android fan. Some might even call him a lunatic. He's been an Android user since Android was a thing, and if there's a phone that's run Android, chances are he owns it (his Nexus collection is second-to-none) or has used it. Dan's dedication to Ausdroid is without question, and he has represented us at some of the biggest international events in our industry including Google I/O, Mobile World Congress, CES and IFA.

View Comments (2)

  • 'double down'..... The words you use when something is failing :/

    PS Yes I use/love G+ BTW.....

  • I love g+, and I also loved all their other 'doubled (put) down' products. :(

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