In an announcement that surprised pretty much uhh… no one, HTC put forward a rather horrifying earnings result for Q2 2015 showing (unaudited) results that the company has run at a fairly significant operating loss for the period.
Unaudited quarterly revenue was NT$33.01 billion and operating loss was NT$5.14 billion (approx US$165.6 Million). Net loss before tax was NT$7.92 billion (Approx US$255.2 million) , and net loss after tax was NT$8.03 billion
The losses in terms of finance are huge when considering the quarterly revenue was US$1.06 billion to run at a net loss of just over US$255.1 Million and an operating loss of US$165.6 Million is simply staggering. The issues have continued for some time and despite the launch of the HTC One (M9) have continued, even the regular purchasers of the HTC One phones put forward the argument that HTC had become complacent with design and innovation.
While there may be some adjustments to the final figures prior to the audited figures being released, it is absolutely consolidation of the poor position HTC are in; HTC don’t’ seem to have learned from their previous mistakes and lack of marketing.
Is another massive loss the beginning of the end for HTC, or is there a way out of this massive hole for them?