Google’s new logo has been mostly hit for most people with the new font really giving a new and modern feel to the logo, even though the last version was only introduced in 2013.
The latest logo uses a brand new font called Product-Sans, a sans-serif font, meaning the small decorative flourishes from the ends of some of the characters have been removed. The font for the most part is the story here, though the actual logo has been made completely flat now as has been the trend throughout the last few iterations of changes.
Google spoke about the new font on their design blog when the new logo was unveiled saying
But if you want the font to use on your Windows or Mac PC, you can with Google making the font available as a Google Font API. You can simply add this code to your site to add it:
Now, how do you get the font for your Mac or PC? Well, Xamphyx has extracted the individual characters from the Google Font API to create the file. You can grab the TTF file from their website, where you’ll find instructions on adding the font to your Windows or Mac PC as well as some custom font substitutions to add the Google or ‘G’ logo.
The font looks perfect and of course being pulled from the font API it pretty much is. The one criticism I’ve seen is that the ‘e’ doesn’t look right and if you’re going off the e in the Google logo, you’re right. But remember that the jauntily turned e in the Google logo is their design flourish for their logo, so you’ll just have to settle for the e from the real Font API.
It looks pretty great, and if you’re a fan of the new logo, you should probably add this to your arsenal of Google products. Check it out and see what you think.