Alcatel OneTouch continues their brand re-launch in Australia with a new announcement this time partnering with the National Basketball League to become the official Smartphone and Tablet partner.
The partnership will see Alcatel OneTouch products featured in fan promotions at every game throughout the season. The promotion will also see tie-ins at Alcatel OneTouch product launches with NBL players on hand to promote tablets and phones launching over the 2015/16 season and beyond.
NBL General Manager Jeremy Loeliger said the NBL was excited to partner with Alcatel OneTouch as the league continues to secure major sponsors ahead of season starting this month.
We are excited to welcome ALCATEL ONETOUCH as our ‘Official Smartphone and Tablet partner’. The NBL is currently developing a digital content hub as part of our rebranding so we are able to provide a new generation of fans with 24/7 content – which is almost exclusively consumed on a mobile or tablet device.
The partnership builds on Alcatel OneTouch’s existing partnership with the South Sydney Rabbitohs and Greater Western Sydney Giants which has worked to build brand recognition.
Alcatel OneTouch has a number of exciting new products coming up, including their long awaited Australian launch of the Idol 3 which we reviewed – rather favourably – back in July. If you’re heading to an NBL game over the coming months look out for Alcatel OneTouch tablets and phones for a hands-on look.