View-Master insert Phone
Retro fans get ready, Mattel’s Cardboard compatible headset the View-Master is launching today at retailers in Australia just in time for Christmas.

The headset will hit retailers Target, Big W, Kmart and Toys R Us outlets from today for $49.99 for the basic headset, which includes a demo reel; with additional reels containing experience packs full of 360° environments are available for $18.99 each. There’s three experience packs available: Space, Wildlife and Destinations, which you can actually grab from Google Play, though you’ll pay $21.02 to purchase the pack through In-App Purchase.

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Of the three experiences, the Destinations pack has so far been the winner, at least in our house but the Wildlife and Space experiences come a close second.

Chedney Rodgers, Marketing Director at Mattel, believes this is an exciting addition to Australia just in time for Christmas.

We’re so excited at Mattel to be able to infuse technology and innovation, with this classic toy, into fun and play by developing an immersive digital experience for kids. A portal for children to explore the world and beyond, View-Master provides such an unrivalled way to learn and have fun. It’s a great honour to be able to bring the iconic View-Master to the digital age here in Australia.

The newly revamped View-Master is Cardboard compatible, so of course you’ll need your smartphone to use it. The unit is quite a good looking and sturdily built. It’s very reminiscent of the old View-Master with the shutter button there to help select in-app prompts as you look around to either get more information or progress to a new area.

The unit is built for iOS as well as Android devices with a simple spring loaded mechanism built-in, though iPhone users will have to use the provided adapter.

View-Master is a universally easy product to use, my son has certainly picked up the headset and was having a great time. The addition of a wrist strap to the side of the unit makes for a very child friendly safety mechanism for a device that uses a mobile phone for a screen.
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The official launch date is today, but as usual, stock may take some time to reach stores in various locations. If you’re after a View-Master headset head in to your local Target, Big W, Kmart or Toys R Us to check it out.

Source: Mattel.
    16 Comments
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    Andrew Smith
    Andrew Smith
    4 years ago

    It’s available at Target for $39 just picked one up for the kids

    John Micheals
    John Micheals
    4 years ago

    Update:

    Called Toys R Us: View Master in stores now. Online to buy from tomorrow.
    Called Big W: Arrives in stores next weekend (4th Dec).
    Called Kmart: Arrives in stores w/c 7th Dec.

    Daniel Higgins
    Daniel Higgins
    Reply to  John Micheals
    4 years ago

    Is there any cofirmation this? Still no availability in Melbourne cbd stores.

    John Bousattout
    John Bousattout
    4 years ago

    I got onto Mattel website last night and got linked to Amazon.
    They also have the disks available.
    I was able to find everything for about $50. – Albeit, one of the disks wasn’t able to be shipped to Australia.

    However, It might still suit my purpose as a xmas present.

    Daniel Higgins
    Daniel Higgins
    4 years ago

    Target tweeted me they don’t have it available until early January.

    John Bousattout
    John Bousattout
    4 years ago

    If this starts supporting YouTube 360 degree video, that would be amazing! Xmas present for my nephew = sorted.

    Will Dutton
    Will Dutton
    Reply to  John Bousattout
    4 years ago

    It doesn’t?

    I wish it had a headstrap

    John Bousattout
    John Bousattout
    Reply to  Will Dutton
    4 years ago

    To be honest, i don’t know if it does or not.
    But if it does, i’ll be the coolest uncle.

    Daniel Tyson
    Reply to  John Bousattout
    4 years ago

    I’ve got a review unit at home, will double check tonight. Was more playing with the View-Master reels up till now.

    John Bousattout
    John Bousattout
    Reply to  Daniel Tyson
    4 years ago

    Thanks Daniel.
    How old is the kid in the pic?
    My nephew is turning 4 and is pretty savvy when it comes to tablets. I saw a video claiming that it’s designed for 7 yo+

    Daniel Tyson
    Reply to  John Bousattout
    4 years ago

    He’s 4.5, loves all the gadgets, tablets, phones, games consoles etc. They’re all pretty cluey these days

    John Bousattout
    John Bousattout
    Reply to  Daniel Tyson
    4 years ago

    Awesome! I just had a quick look online and couldn’t find anything. I might go for a drive after work and check out K-Mart.
    Thanks for the feedback.

    Now to find a cheap-ish phone to go in it. lol

    Daniel Higgins
    Daniel Higgins
    Reply to  John Bousattout
    4 years ago

    Let me know if they do have it there.

    Will Dutton
    Will Dutton
    Reply to  John Bousattout
    4 years ago

    aaah

    Will Dutton
    Will Dutton
    Reply to  John Bousattout
    4 years ago

    Absolutely

    Daniel Tyson
    Reply to  John Bousattout
    4 years ago

    Confirmed – works with YouTube 360 degree videos. Works like a Cardboard Viewer – a high quality one. Fits the Nexus 6P inside too, not sure how much bigger the phones could go though, might try Nexus 6/Note Edge+ tonight