Yatango have forged a bit of a name for themselves in the Australian market, initially with their acquisition of Mobicity and then establishing Yatango Mobile. Sadly for the directors, at the start of October, Yatango Mobile went into receivership with an uncertain future following a failed reverse-listing a few months earlier.
A couple of weeks after, at the end of October, other Yatango businesses, including the parent company Yatango Holdings, were placed under voluntary administration. We’ve heard reports of customer orders not being fulfilled for months, and Yatango’s staff being laid off, and complaints not being responded to.
All this left the Yatango customers, especially of mobile business, in limbo — not knowing if they would have continued service, if they would be forced to abandon ship to find another provider or if they would simply be moved onto the MNVO’s parent carrier, Optus. As it turns out, a new MNVO has appeared and they have acquired all of Yatango Mobile’s customers.
Yomojo have burst onto the scene and announced their takeover of the Yatango client base with a tweet:
— Yomojo (@ThisIsYomojo) November 25, 2015
They have also taken the time to contact all of their newly acquired customers with a basic breakdown of what has occurred and what will occur from here on. The abridged version of the story is this: if you’re a Yatango customer, you shouldn’t see any break in service, change in charges and are required to do nothing.
Their website outlines the same detail, where you can review plan pricing (check it out if you’re on the hunt for a bargain, they’re very competitive much like Yatango were) on their parent carrier Optus. The list of benefits are really appealing if you’re not keen on tying yourself into a 24 month contract keeping true to the model that Yatango built ahead of them which clearly appealed to a client base.
While Yatango Mobile clearly didn’t achieve what they wanted to in the MNVO space, it is a wonderful thing to see that there are other members of the business community who believe in the model that was built enough to grab it and take on the big carriers.
We do note, though, that Yomojo’s website does look like it was put together in a hurry, and there’s very little information about who this new company is. If users are unhappy with this acquisition of their business, there’s nothing to stop a port-out and transfer of services to another more well-established company, though of course this choice is up to the customer.
Update: This article was amended to note that other Yatango businesses have been placed into administration, noting the complaints that have been made, and to account for the questions about Yomojo.