Optus has today announced that it has signed an exclusive 5 year prepaid agreement with My Mobile Data (MMD), who according to Optus are a disruptive mobile virtual network operator (MVNO) who are solely focussed on delivering video and live audio content to mobile devices and tablets.
The announcement of deal comes as MMD through its brand OVO will provide its customers unique content for the Australian V8 Supercars as part of a new three year deal, which will provide OVO subscribers with access to live trackside commentary, along with never seen before archive footage and so much more.
Rob Parcell, Managing Director Optus Wholesale has said that this agreement represents a great new relationship for Optus Wholesale and one that reflects Optus’ own strategy of focusing on customer entertainment and content delivery.
Parcel has also said that “Optus understands the importance of unique and engaging customer content and we are excited to be supporting OVO to deliver its customers content like the V8 Supercars, following our own recent Cricket and English Premier League content deals.”
Matt Jones, CEO of My Mobile Data, has said that “We are re-inventing the traditional telecommunications model creating a hybrid between an SVOD and Telco that will provide allowances for the consumption of entertainment and ‘OVO content’ for sports and entertainment fans, in addition to general data allowances for everyday use and unlimited national calls and SMS,” whilst also saying that “This relationship is about ensuring we have access to enable the delivery of video and audio content for our customers.”
V8 Supercars has a very large base of loyal fans and followers, close to about 3.5 million fans to be exact and OVO is looking to target this large audience with its no contract prepaid plans such as ‘OVO Time’ for viewing V8s content, meaning customers don’t have to worry about data usage when viewing view videos, live audio streams and race statistics.
MM Data customers will also be able to access content and audio from OVO V8 Supercars through both a web app and the V8 Supercars website. MMD and Optus have stated that OVO customers will be backed by an all Australian-based contact centre to support fans and the company is also targeting its second major content partnership in quarter one of 2016. Though no details were supplied by MM Data or Optus about what exactly this second major content partnership is, so we will have to wait till early next year to find out.
Lastly, Parcell has said that “Optus Wholesale is looking forward to nurturing and developing the relationship with MM Data and OVO. They have an exciting and innovative business.”
Given Optus Wholesale is one of Australia’s largest wholesale provider and has built a strong MVNO customer base as a result of providing full access to Optus’ network service and capability, it will remain to be seen if this partnership will last or if OVO will end up having the same fate of previous MVNO’s like Yatango and Kogan Mobile (originally).