Future LG smartphones will have a finely tuned high-quality audio experience, with LG today announcing a new partnership with audio company Bang & Olufsen, which will bring an ‘enhanced high-quality audio experience’ to LG smartphones.
The enhanced audio experience will be included in the LG G5, which is set to be announced this weekend in Barcelona, continuing LG’s commitment to a high-end audio experience for customers that has been present in LG’s G series smartphones.
What an ‘enhanced high-quality audio experience’ means for users isn’t clear, from the announcement, but it looks like both LG and Bang & Olufsen are excited about the deal. Juno Cho, President and CEO of LG Electronics Mobile Communications Company said
By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones. Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market
LG has a pretty good history with smartphone audio and they’re looking to further that heritage with this partnership. What this means for the G5 and future releases we’ll find out more about on Sunday.
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SEOUL, Feb. 19, 2016 — LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.
The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.
“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”
Having already broken new ground in smartphone audio, LG plans to continue its collaboration with B&O PLAY in order to enhance the competitiveness of its smartphone audio experience further.
“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”
While its collaboration with B&O PLAY is a recent development, LG has a long history of integrating high-quality audio in its premium smartphones and the most recent – the V10 – is just one of many smartphones to earn praise for its best-in-class audio capabilities.