Twitter has announced in celebration of the 10th anniversary of ANZ Banks’ (@ANZ_AU) sponsorship of the Sydney Gay and Lesbian Mardi Gras (@sydneymardigras), Twitter is partnering with the bank to launch Australia’s first branded emoji.

Whenever a Twitter user sends a tweet using #GAYNZ a rainbow flag emoji is automatically added to the Tweet in celebration of LGBTI pride.

Furthermore, ANZ have made over its Darlinghurst branch on Oxford Street – in the heart of the parade route, which has seen the branch renamed a #GAYNZ branch, transforming it into a colourful display of diversity, inclusion and respect.

You can watch the remodelling of the ANZ Darlinghurst branch below:

The bank will be donating transaction fees from all GAYTMs to LGBTI charity Twenty10 ( @Twenty10), a not-for-profit organisation working with, and supporting people of diverse genders, sexes and sexualities, their families and communities.

Twitter has also said that it is proud to Partner with Sydney Gay and Lesbian Mardi Gras (a href=””>@sydneymardigras)for the first time in 2016 in which it will help spread its message of acceptance and diversity by participating in the festival’s events, including the iconic Mardi Gras Parade on March 5.

Last Sunday was Fair Day in Victoria Park in Broadway, in which Twitter Australia hosted a stall at #FairDay that showcased the power of Twitter to build and give a voice to communities across the world. The stall featured a mural highlighting important moments of diversity and equality on the platform. Special guest, Bielfield ( @Bielfield) visited the stall to sign autographs and pose for Twitter selfies with fans.

It is worth noting that Twitter Australia has one of the many corporate supporters of Australian Marriage Equality ( @AMEQUALITY) since 2015 and has a passionate local employee resource group called @TwitterOpen, who help foster strong internal community that raise awareness of acceptance issues facing the LGBTQI community.

So, Happy Mardi Gras everyone!

Source: Twitter Australia Blog.