It looks like we’re headed to a May 3 release date for HTC’s flagship 10 device this year, with exclusive details on pricing and availability making their way to us overnight. This puts HTC on roughly even footing with LG’s G5, which will also see availability from May 3 (or a day earlier if you head to Harvey Norman).
Further, we know that the recommended retail pricing for the HTC 10 will be around $1,080, which puts it approximately $100 less than Samsung’s Galaxy S7, and almost $200 less than the Galaxy S7 Edge.
I think many of us (and you) had hoped that HTC’s 10 might be a bit more affordable than this, but we have to be realistic here; given that LG’s G5 confirmed pricing is at the $1,099 mark, and it is substantially the same hardware and internals as the HTC 10, the comparable pricing really shouldn’t come as a surprise.
What we do expect is to see some pricing competition between the major carriers; we know the HTC 10 will be sold by all three major carriers, and there’s likely to be a bit of interplay between them to ensure they snare more customers than the other.
We don’t have specific plans or offers from carriers yet, but we expect to see those sometime in the next week or so. As soon as we’ve got the details, we’ll round them up for you.