King of the video streaming services, Netflix, has introduced a new feature in their latest update which means you could soon be paying for your subscription with Google Play Billing.
Listed in the ‘What’s New’ section of their Google Play store entry alongside the usual ‘Bug Fixes’ we all know and love, the new feature is listed as:
‘Coming soon: Subscribe for Netflix via Google Play Billing (new permission required)’.
The feature, when implemented simply means that you could start an account – or possibly switch your current one, though that’s unlikely – using Google Play Billing as a method of payment.
Netflix has been growing steadily in terms of subscriptions since expanding worldwide earlier this year. The company beat earnings expectations in their first quarter results announced earlier this month, but even though they grew, they failed to meet expectations in new subscriber signups. Implementing a new avenue to attract customers and make it easier to sign up could be a good way to increase their subscriber base.
No announcement has been made on where, when or how the feature will be implemented, but stay tuned if you like using Google Play as your one-stop shop for payments.